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THE SDGs

IN ACTION

From the Cannes Lions to The One Show, the advertising industry is constantly producing campaigns in the spirit of the SDGs. Explore below to see some of the work that wins the awards and, more importantly, changes the world.

WORLD-CHANGING

WORK.

At the Cannes Lions International Festival of Creativity, the SDG Lions "celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world." The One Club for Creativity "aims to reward the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all" with the Sustainable Development Pencil. 

Across the board, the industry is honoring work that's actually making a change within the SDG framework. Below is a collection of some of that work. Explore to see what's possible now and get inspired about what you will make possible next.