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The SDGs work best when governments, NGOs, individuals, and industries are all on the same page. Common Ground brings together the big six advertising agencies under a shared commitment to support the 17 SDGs.


The final Sustainable Development Goal calls on to governments, organizations, industries, and individuals to "strengthen the means of implementation and revitalize the global partnership for sustainable development." In other words, we have to all work together to get it done.

In 2016, advertising's Big Six agencies came together in conjunction with the United Nations to form Common Ground, a global commitment to funnel the industry's immense creative energy towards solving the world's most complicated problems. 

The six biggest communications businesses in the world have risen to what some may have said was an impossible test.  They have agreed to put their differences aside in support of a joint unique and exciting initiative to advance the 2030 Agenda for Sustainable Development and the SDGs.



UN Secretary-General Ban Ki-moon, speaking at the

2016 Cannes Lions International Festival of Creativity


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Putting Aside Normal Industry Rivalries to Tackle the SDGs

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