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The Sustainable Development Goals are the advertising industry's best tool to make meaningful change. It's never too early to start using them to better our work and our world.


Sustainable Development Goals


Countries on Board


Holding Groups Invested


World for Us to Transform

About the SDGs

The 2030 Agenda for Sustainable Development was adopted by the United Nations in 2015 as a framework for peace and prosperity for people and the planet. The 17 Sustainable Development Goals provide concrete markers as the world works toward a better future.


How Agencies are Getting Involved

The SDGs work best when governments, NGOs, individuals, and industries are all on the same page. Common Ground brings together the big six advertising agencies under a shared commitment to support the 17 SDGs.

Mountaineous Landscape

Using the SDGs

The SDGs can serve as a tool for advertising students that take the world as seriously as they take their work.

The SDGs in Action

Check out the work that wins the awards and, more importantly, changes the world.

More Resources

Learn more about the SDGs – how the world is using them and how you can use them.

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