The Sustainable Development Goals are the advertising industry's best tool to make meaningful change. It's never too early to start using them to better our work and our world.
Sustainable Development Goals
Countries on Board
Holding Groups Invested
World for Us to Transform
About the SDGs
The 2030 Agenda for Sustainable Development was adopted by the United Nations in 2015 as a framework for peace and prosperity for people and the planet. The 17 Sustainable Development Goals provide concrete markers as the world works toward a better future.
How Agencies are Getting Involved
The SDGs work best when governments, NGOs, individuals, and industries are all on the same page. Common Ground brings together the big six advertising agencies under a shared commitment to support the 17 SDGs.